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Turning a Reluctant Start into a Powerful Calling

After 12 years as a stay-at-home mom, Vicki Morris aced a daunting challenge – reentering the workforce with no recent experience and a resume that didn’t reflect the marketing career she truly wanted. Despite having a marketing degree, her early professional life was in engineering, and no one was calling her back for marketing roles. Out of necessity, she created her own opportunity.

What began as reluctant entrepreneurship has since grown into a thriving business. Face To Face Marketing helps small businesses craft consistent, professional branding through social media management, website design, graphic design, and communications support. Starting a business in North Alabama wasn’t easy. “This is a relationship-driven region, and I didn’t have a network,” Morris explains. But she leveraged her natural ability to connect, slowly building trust by joining organizations, serving in leadership roles, and focusing on authentic relationships.

Today, she runs multiple marketing ventures and leads RISE Networking, a relationship-focused community for innovators. She credits North Alabama’s entrepreneurial ecosystem for much of her success. “If you’re willing to serve and show up, this community meets you with opportunity,” she says.

For Morris, entrepreneurship has been the hardest, most rewarding journey of her life. “Now, I get to work with organizations that align with my values and contribute to the economic engine of our community. I can’t imagine doing anything else.”

Learn more about Vicki Morris and how she is impacting North Alabama at vreneeconsulting.com.